Beyond the Truck Roll Ep 11: Data Over Sales: The Air Doctor's Approach to HVAC
What if the best HVAC salespeople aren’t really selling at all? Brynn Cooksey — better known as The Air Doctor — has spent more than two decades in...
Scaling Your Business
Beyond the Truck Roll Ep 10: Why a Doctor Started an HVAC Company
In this episode of Beyond the Truck Roll, we sit down with Dr. Toya Luces Sampson, co-owner of General Heating & Air, to discuss her remarkable...
How One Contractor Turned Maintenance Calls Into Hundreds of High-Value Jobs
For 27 years, Fox Plumbing Heating Cooling Electrical has been a family-owned home-services company serving Vernon, British Columbia. Like most...
What Smart Maintenance™ Data Reveals About HVAC Technician Retention
Most technicians did not get into HVAC for the paperwork. According to theServiceTrade 2026 Technician Insights Report, a survey of 823 field...
Beyond the Truck Roll Ep 9: How AI Is Changing HVAC Marketing
Marketing an HVAC business is getting more competitive—and the strategies that worked a few years ago aren't enough anymore. In this episode of...
Why Data Builds Homeowner Confidence (and Better HVAC Close Rates)
A technician spends twenty minutes taking measurements, checking static pressure, and confirming that a system is operating well below its intended...
HVAC Callback Prevention: What Sets Top Contractors Apart
A single callback runs a contractor $150 to $300 in direct costs once labor, truck time, and overhead are added up, and that number does not include...
Case Study: A 60% close rate during one of the slowest seasons on record
It was the worst kind of slow season, the kind with no end in sight. Denver hadn't seen a winter like this in over a century. Record-breaking warmth....
Beyond the Truck Roll Ep 8: Building an HVAC Company Homeowners Actually Trust
Building a successful HVAC company takes more than technical expertise. In this episode of Beyond the Truck Roll, we sit down with Jason Boehning,...